METHOD ACTING: SERENA WILLIAMS FOR TAMPAX

By: freakyfrites on September 22 2009 - written 1324 posts. | Print |

Was Serena Williams doing some method acting at the US Open?

Serena williams Tampax METHOD ACTING: SERENA WILLIAMS FOR TAMPAX

Serena Williams will be the new ‘tude for Tampax. Here’s the press release (via Ad Week):

“Williams will be featured in a series of playful, lighthearted advertisements and online videos. In each piece, Williams defeats Tampax’s Mother Nature character, who tries to deliver her ‘monthly gift’ in an unsuccessful attempt to throw Williams off her game—on and off the tennis court.”

This sponsorship was lined up before the US Open.

*Update, here is a video

You’re a genius, Serena. There is a method to your madness!

Photo via AdWeek


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8 COMMENTS to “METHOD ACTING: SERENA WILLIAMS FOR TAMPAX”

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  1. Tabby says:

    What the!?

    Am I the only one who finds this more than a little patronising – mother nature’s ‘gift’…

    The surrealism is fairly inspired though.

  2. nh8 says:

    hahaha.. "mother nature's gift" — thats classic …in India another old fashioned euphemism is "my aunt is visiting"…

    maybe they can use the Serena tirade from the US Open as a bit for hormone pills to help with PMS.. and the after can be Serena saying "i want to give her a hug" about the linesman…

  3. jonah says:

    i love it. still love serena. she's a star no matter what.

  4. Marine says:

    Oh I so wish someone does a spin on this and puts mother nature into the position of a line judge. Hilarious!

  5. Liz says:

    This is way too appropriate a match-up between company and client! :-)

    I think I'm sending my monthly gift back.

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