Ah! Finally! Novak Djokovic explains why he switched racquets from Wilson to HEAD at a crucial point in his career. It’s all about boobs, baby! And speed. Kind of like a hot rod magazine, but with a French waiter. Uh, okay – just watch the video and you’ll understand!
We’ll see how this improved head speed pays off today, when Djokovic faces Jo-Wilfried Tsonga in the semi-finals of Marseilles. He’ll need all the help he can get, considering Jo-Dub leads the head to head 3-1 (Nole’s sole victory was in the finals of the 2008 Australian Open – hey, he has good timing, at least!)
Look forward to more videos from Novak Djokovic and HEAD racquets - this is the first video in a series of six. Visit www.speedlessons.com for more silly stuff and an opportunity to win a racquet like Novak’s.
Djokovic photo: Mark Kolbe/Getty Images
Tags: Djokovic, head, racket, racquet, wilson
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It’s not the best but I have to say I quite like the quirkiness of the ad; its a lot better than the bland formulaic stuff we so often. Novak has chosen well, it’s very different from anything his colleagues are doing…
Love the ad but looks like the racket didn’t pull Novak through. I love him and Tsonga so it’s all good
BTW, how do I log in? I can’t find anywhere…am I just blind?
Hi guys,
Yeah, the ad is cool – and TopSpin you said exactly what I was thinking: Novak is marketing himself as a cool, wise-cracking kid in contrast to the more lofty personas of Federer and Nadal. He’s definitely going after that young, male demographic! Izzie, do you mean how do you log into the HEAD site? If you go to http://www.speedlessons.com and hold your mouse over the “Speed Test” document on his desk, you’ll hear Novak say “Win it.” Then you do a little quiz and give them your email address.
I
Hey izzie, before we were worried about SPAM and made “logging in” a requirement. But we decided to turn that feature off. We felt this made commenting much more inconvenient. So now we have some cool anti-spamming features which seems to catch most if not all of the comment spam.
So there is no need to login to comment.
Thanks for explaining!